How We Create The Ultimate Sales Funnel For Businesses

‘Sales Funnels help you to get closer than ever to your customers. It’s so close that you tell them what they need well before they realize it themselves.’ – Steve Jobs

Let’s face it – acquiring customers is hard!  There are hundreds of thousands of businesses trying to gain the attention of customers, and for businesses like yours, it could truly be very competitive.

 

If you’re ready to splurge on paid marketing and pay-per-click advertisement, finding potential leads will be a piece of cake for you. However, this might mean that you’re spending extravagantly on paid marketing, reducing your revenue!

 

A more sustainable way of marketing can be through sales funnels. In such marketing strategies, you will have to plan to convert potential prospects into leads who will come back for more! Sales funnels ensure high return-on-investment with a fraction of the cost when compared to paid marketing – this surely makes sales funnels a vital tool for marketers all over the world!

 

What is a sales funnel and what are the levels in a sales funnel

 

The Sales Funnel

A sales funnel is a pathway that identifies the prospect’s personas to lead them through the product lifestyle, including moving them from being aware of your product to interest, desire and then ultimately to a point where they purchase the product.

 

The importance of sales funnel for businesses is vast. More than 73% of the leads are not even ready to purchase your product. This indicates that only 27% of people in your marketing campaigns are actually interested in your product. It is a massive loss of potential marketing budget. From the remaining 27%, only 2-3% will actually purchase the product. This is a huge blow if you have spent a fortune on marketing expenses.

Every business demands recognition, and sales funnels can help with that. The sales funnel consists of six major segments:

1. Awareness

2. Interest

3. Consideration

4. Intent

5. Evaluation

6. Sale

 

Awareness

This is the topmost part of the funnel. During this stage, the customers do not know about your company. It’s the first touchdown for your business; you make them aware of what you’re offering. It’s simply catching the eye and grabbing the attention of your customers.

 

Interest

Once you’ve made the customers aware of the product or service you’re offering, your prospects will have an arise in interest. In this phase, they will just look into the advertisement, go further into what you have to offer, etc.

 

Consideration

Once the prospect has shown interest, they soon move to the third step of the funnel. They consider their problems and try to decide if the product or service you offer solves their problem.

 

Intent

If a prospect moves to the intent stage, you have a good chance of selling the product to the prospect. It is during this phase where the customers show positive intent in purchasing the product before moving on to the next step.

 

Evaluation

Customers are highly rational – they try to compare between products to find the best offers for them. This is why they’ll try to evaluate whether your offering is better than any other in the market.

 

Sale

Based on all the information the customers gather in the previous steps, they will decide whether or not to take the offer. In most cases, the prospects turn into leads; that is, they purchase the product.

 

The whole process within the sales funnel is a top-down methodology. Once a prospect sees the ad, he/she is aware of the product. Slowly, we aim to grow interest; at one point they’ll consider us and intend on buying the product. During this time, they’ll try to seek out an evaluation from other’s experiences. Once they’re satisfied, he/she will go for purchasing the product or service.

 

How We Create The Ultimate Sales Funnel

Building the ultimate sales funnel is something that you’d not want to do it yourself. This is mainly because the learning curve in learning the perfect sales funnel can be very flat; you’ll take years to get a sales funnel that fits your business!

 

This is why it’s always recommended that you consult with a professional digital marketing company specializing in sales funneling like BlueFlower Media. Let’s take a brief look into how we create the ultimate sales funnel for businesses!

Offering A Irresistible Lead Magnet for lead generation

Offering A Irresistible Lead Magnet

We start off from the top of the funnel and ensure that a large number of people are being aware of the product or service you’re offering. In this case, we target the people who’d genuinely be interested in your product and/or have used or shown interest in similar products recently.

The top of the sales funnel is all about getting traffic. You’ll want the maximum email addresses from the top of the sales funnel. For this reason, you need a professional landing page that offers a reward if they sign up (it can be into your mailing list or for a demo).

 

A landing page for your website might look like this:

 

Landing Page Offering An Irresistible Lead Magnet
Source: Kissmetrics

 

Identifying The Customer Persona

In our previous post on ‘WhyYou Need Outbound Marketing For Your Business,’ we’ve explained the importance of identifying the business’s customer base and their persona.

Getting such insight will help us to create an irresistible lead magnet. To do this, however, we at first need to accurately identify your prospect’s problems, goals, personality, interests and what they want. Next, we think about how your product or service can solve the problem they’re facing. This enables us to track and predict the pathway they’ll take through the sales funnel.

 

Performing A Competitor Analysis

The next step to designing the perfect sales funnel is competitor research. This is a fundamental step; we must do it to know exactly what the competitors are doing. This helps us identify what areas we can improve upon to make ours better than the competitors.

 

To do this, we study more than 10 top competitors in the industry and have a look at their lead magnets. Occasionally we’ll have our team members sign up for the newsletters to see what they’re providing their clients. With such information, we can find the value proposition, gaps in the market and opportunities we can leverage.

 

Designing A Better Lead Magnet

With the enormous amount of data of the customers and competitors, we can then start designing the irresistible lead magnet. To do this, we try to identify the value proposition your customers would love to get, what they’ll be ready to give their email addresses for and what you can provide for free without disrupting your business.

Finding a suitable lead magnet can be very hard, so we test a few lead magnets and collect the data to get which lead magnet performed the best!

 

Exposure For The Lead Magnet

Up until now, we have designed your lead magnet using your customer personas and competitor analysis. But, what’s the use of creating such an irresistible lead magnet if people don’t know that it exists?

 

In this case, we start promoting the lead magnet. This can be in various ways:

1. Placing the lead magnet where most visitors will see

2. Pop-ups showing the lead magnets

3. Re-designing the homepage to ensure proper exposure of lead magnet

 

We also recommend that you promote the lead magnet through social media, pay-per-click marketing or influencer marketing. This increases the number of people who’d come into contact with the lead magnet.

 

BloggingWizard has put up 3 ways in which you can further promote your sales magnet.

 

Automated Email Drip Campaign

Your sales funnel doesn’t end after creating the lead magnet; you need to email the prospects regularly to ensure that they consider your solution to solve their problems. You’ll have to continually communicate and interact with your leads on a regular basis. This makes sure that your brand seems familiar, trustworthy and top-of-the-mind to your prospects.

 

We can help you create an automated email drip campaign so that you can constantly be in touch with your prospects.

 

Creating A Full-Proof Content Plan

After the creation of an automated emailing system, you should be sure of what content to send your prospects. This is a critical step – you must provide your prospects with things that they’re interested in not what you want them to see. Emailing prospects with irrelevant content will mean that you’re getting unsubscribed by them; you must be very careful!

 

Don’t know how to develop a content plan? Don’t worry; we’ll help you develop a killer content plan!

 

Sending Emails

After you’re done making a solid content plan, you should then start sending emails at regular intervals, say 7 days. This ensures that you’re always keeping in touch with your prospects without spamming them with emails.

 

You should also maintain a sequence of drip emailing; slowly come to what you’re offering. Focus primarily on building a relationship with your clients.

 

Also, be sure that you’re replying to your client’s emails. This is very important if you’re to build a relationship with the client.

 

Testing And Iterating The Sales Funnel

Think you’re done? Unfortunately, you’re not done yet!

After placing the sales funnel, you must continuously check the analytics to measure how the funnel is performing. It’s recommended that you A/B test every sales funnel to find out the best one possible. To do this, change your landing page layout, email’s subject line and even experiment with the color and styling of the call to action (CTA) button.

 

Try to measure and iterate the sales funnel frequently to ensure high performance of the tool!

What's next in sales funnel and lead generation?

 

What’s Next?

Sales funnel can be a fundamental tool to ensure that prospects are turned into leads. It’s a very powerful one too; it creates a personal relationship between the brand and its customers.

 

In a study by SalesForce, it was reported that a staggering 79% of the marketing leads are never converted to sales. Sales funneling and lead nurturing enables companies to use the untapped resources to get more sales. Also, the sales funnel ensures a better overall experience for the leads; they’ll definitely consider doing business with you if they get a warm experience when visiting your website.

 

Tracking a customer’s journey from awareness stage to sales can be quite tricky for businesses; the stakes are just too high while chances of a learning curve too steep. For this reason, you need someone else to create the killer sales funnel for you.

 

In this case, BlueFlower Media can help you craft your very own sales funnel that goes along with your business. We’ve already worked with a number of companies in various industries, including law firms, accounting firms and a lot more!

 

Worried about how much it’ll cost you? Don’t worry; we’re one of the few companies in Canada which deliver outstanding service with the fastest delivery and within the cheapest rates, guaranteed! Contact with our project manager to get customer pricing regarding your business solutions!

 

How Law Firms Benefit From Working With BlueFlower Media

Managing a law firm can be quite tricky. On one hand you need to handle your existing clients, work for them and assess their difficulties on court while on the other hand you look out for new clients. With the advancement of modern technology, acquiring new clients have been tougher than ever! Most of your competitors are well-aware of the market trends and have adapted to these pretty early.

 

So, now what? You should, too, adapt to the trends recurring in the market.

 

Now, you might be conflicted with the idea – should you focus on delivering premium services to your existing clients or use up your time assessing and adapting to the trends in the market?

 

This is, indeed, something that has caused serious problems to many law firms and you might not want to make the same mistake that others did – focusing on both clients and trying to exploit marketing strategies simultaneously.

 

In this situation, you can take help of a professional digital marketing firm like BlueFlower Media to handle all your digital tasks while you focus on what’s truly important – your clients!

 

The Keys To Success!

As we’re transitioning towards the fourth industrial revolution, the importance of digital presence has become more important than ever before. It was found that an average adult in the US spends about 5.9 hours a day on the internet (Neilson, 2018). This indicates that the best way to gain new clients for any law firm is surely through the internet.

 

There are a few keys to success in this digital age of ours. Let’s look at a few:

 

Digital Marketing

As of June 2018, 55.1% of the world’s population has internet access. This means that the best (and cheapest) way to reach out to a massive audience is surely through the use of the internet.

 

This has been a prime reason for the popularity of digital marketing. It can be a cheap but highly effective form of marketing – even more effective than the conventional TVCs, Billboards and other types of marketing used in the previous century!

 

If you study other law firms in the industry, you’ll find out that 6 out of 10 firms have already started investing their time and money into digital marketing. It is high time that you, too, start building upon your online presence and approach your clients through digital marketing!

 

To know more about what’s actually transpiring in the realm of digital marketing landscape, we strongly recommend you going through our blog on the top digital marketing trends that you must be following!

 

Email Marketing

Although this is a newer type of marketing strategy, email marketing can be quite effective for generating leads. Studies have proven email marketing campaigns to bring about excellent ROI.

 

In a recent survey, almost two-thirds of companies agreed that email marketing brings about ‘good’ to ‘excellent’ return-on-investment when compared to other types of marketing strategies.

 

Along with the conventional newsletter emails, outbound marketing and cold emailing have also come to the limelight – these are excellent methods of marketing and can help your law firm reach out to more potential clients by targeting them with pinpoint accuracy.

 

Content Marketing

With more and more firms investing heavily in digital marketing, the online space has become more competitive than ever before. According to Mashable, search engine giants like Google gets more than 100 billion searches a month. This means that people are constantly searching for the things they’re interested in, and you must rank higher on search engine results page if you want to gain organic traffic.

 

Content marketing can be an excellent way of ranking higher on search engine results page and gaining organic traffic. Blog posts, infographics, videos and high-end images paired up with quality SEO can lead your law firm to a digital success!

 

 

How BlueFlower Media Can Help Law Firms

Up until now, we’ve focused on the significance of the internet and how we can harness the power of it to ensure extraordinary ROI of our marketing campaigns.

 

Now, how do you manage all of the marketing campaigns discussed above? For small law firms, it can be quite difficult to manage such marketing campaigns while ensuring high-end support to the existing clients. This is where BlueFlower Media can help!

 

But, why should you be working with a creative digital agency like ours? Let’s look into the few ways in which BlueFlower Media can help your Law Firms!

 

Cutting Through The Learning Curve

If you want to focus on marketing campaigns with an in-house team, there is a high chance that they’ll require a certain amount of time to get used to the industry and find out the best marketing solutions for your law firm.

 

BlueFlower Media, on the other hand, has prior experience in this industry. Working with other law firms, they have cut through the learning curve and know exactly what is required to a successful marketing campaign for your law firm.

 

High-End Digital Marketing Support

Up until this point, we’ve worked with numerous firms enhancing their digital marketing campaigns for years straight. We have mastered the technique of an effective marketing campaign; this is why we’re confident of high ROI from each campaign we take on.

 

Our team at BlueFlower Media has tackled social media marketing, branding, PPC ads and other marketing tactics with pinpoint accuracy so far. This can be extremely helpful for your law firm, to say the least!

 

Outbound Marketing

This is undoubtedly our favorite part of email marketing. Outbound marketing is a new type of marketing for firms, and we’re proud of having mastered the skills of outbound marketing. We have used this strategy for long to gain clients for our projects, and this has given us the best ROI so far!

 

BlueFlower Media can tackle the outbound marketing for your law firm with our extensive database, giving out cold emails to your prospective clients and generating leads at a rate you’ve never imagined was possible!

 

Content Management and SEO Support

BlueFlower Media has a dedicated team of highly talented content writers who can help with your contents, blog posts, marketing copies, brochure content and a lot more. We can also help you target specific keywords and help your website gain more organic traffic through effective SEO tactics.

 

Website Redeveloping and Enhancement

Websites can be very important for any business online. For your law firm, it can be particularly important because your clients might want to go through your portfolios, expertise, FAQs and your team before they consult with you. Having a well-optimized website with extra visual appearance will always help your firm to create an impact on your clients!

 

BlueFlower Media specializes in website redevelopment and maintenance, and we can help you enhance your website to fit your clients’ expectations!

 

 

Why We’re The Best

But you can also get all of these done by other digital marketing agencies online who are ready to give out these services at a much cheaper rate, right? So why bother work with BlueFlower Media? We boast of having the following:

 

A Team of Talented Individuals

The core of BlueFlower Media is its team. We have a team of highly talented individuals merging up their talents to create wonders. The team spirit between us is what sets us apart from the other digital marketing agencies. This has helped us tackle difficult marketing strategies and newer tactics with a minimal margin of errors.

 

Prior Industry Experience

BlueFlower Media has previously worked with a number of other law firms. We also have a good range of portfolio that you can check out! Using our prior experience working in this industry, we can help your law firm with highly targeted digital marketing campaigns.

 

Well-Developed System

We’ve developed a fail-proof system using our previous experience working with different firms in various industries. Using our well-developed system, we can achieve excellent marketing campaigns that bring out maximum ROI.

 

Conclusion

If you have a law firm, it is very important that you start focusing more on your digital marketing. Doing so will improve your digital presence online while helping you to get more organic traffic which in turn helps to generate leads.

 

However, focusing on existing clients and initiating marketing campaigns can be very hard. This is when you should outsource your digital tasks to digital marketing agencies like BlueFlower Media.

 

Having a highly talented team and prior experience working in the industry, we have been able to develop a fail-proof plan to achieve excellent ROI with highly targeted marketing campaigns. We can help achieve digital marketing campaigns, outbound & email marketing, content management & SEO services and website redevelopment & maintenance.

 

The services we provide will help you to increase your presence online, help your law firm to reach out to more potential clients, generate leads, interact with the visitors and create an impact onto the visitors to turn them into leads. We can surely take care of your marketing while you focus on what truly matters – serving your clients!

When Is Your Creative Website ‘Too Creative’?

Impressing internet users nowadays is harder than ever. Constantly, there are hundreds, if not thousands, of new websites being built; each having excellently designed interfaces and usability. Making your websites stand out and appeal to your users can be very hard – this is why many people opt for creative websites.

 

To date, most internet users prefer to surf through an excellently organized, modern and creative website – this might be something that you’d want to know to ensure user retention and low bounce rates within your website. Another fundamental concept is not to overdo it, as this might bring detrimental consequences to your website.

What Defines A Website ‘Creative’?

 

There can be different ways in which you define a creative website. A core concept for creative websites is that these use unconventional methods to attract visitors. The websites can contain colorful imagery, quick animations, unusual navigations, video background, etc.

 

These unconventional and original use of such elements makes the website creative, and are important reasons why these appeal to the visitors. Internet users love websites that are interactive, unique and contain simple yet modern looks.

 

Clean and clutter-free, easily loaded pages, excellent typography and color combinations can also contribute to a website being creative. All in all, creative websites are the websites that go beyond the conventional tactics to bring a different taste and feel to the website.

 

How To Design A Creative Website?

Websites portray the brand image for an individual or an entity, and this is why the websites must be appealing to the visitors. But, how should we design a creative website? Let’s go through the process in brief:

 

Starting With ‘Why’?

Knowing why you’re doing what you’re doing is important in every aspect of life. An article by FastCompany.com stated that you must always consider your end goal before you start working on your website.

 

Create a mindmap and plan your online presence keeping your end goal in mind. Know what you’ll be hoping to accomplish by putting all your work online. The goal can be simple as, ‘sharing my experiences with an audience,’ or it can be more complex like, ‘symbolizing a company online.’

 

Knowing your end goal will help you to understand how you should design your website to achieve it.

 

Know Your Audience

Before starting off, you must also know the people who’ll be visiting your site. This is important because you’re designing your website for those people, and if you fail to deliver what your visitors want, they won’t visit your website.

 

Knowing this critical concept and assessing your audience will help you understand exactly what you can do to make your website stand out while being useful to the visitors.

 

Work On Your Content First

Before you start designing, you should always work on your content. Point out what you’ll be including in your website, and what’s the level of importance each holds. This will help you identify what you should focus on the home page, and what content can be put in the inner pages. In this way, you can keep your webpages clean and clutter-free.

 

Select A Brand Style Guide

It is important that you choose a style guide that matches with your brand. Top websites always maintain a certain style guide, and these help them to stick to the theme. Selecting a color theme, typography and styling will help convey the brand image to your visitors. This will, undoubtedly, help you make your website creative and interactive.

 

Sketching The Layout

Once you’re done with your content and choosing your brand style guide, you can start sketching the preliminary layout. Make sure that you keep only what’s truly important in the homepage, and manage all other content all throughout the website.

 

During sketching, try to analyze what your visitors would want to see in each page and design according to their preferences. Also, check to see if your penultimate goal is being reached by the layout you’ve designed.

 

Build The Website

Once you’ve completed designing your website, you should at first build a working prototype. It’s advised that you have all the animations, navigations and typography right, or at least try to iterate your website. Once you’re satisfied with your website, you can launch the website and watch visitors flood your website!

When Is Your Creative Website Too Creative?

Now, we all love creativity. Users love unconventional website layouts, quick animations and excellent imagery; but all of it can backslash if we overdo our website with creativity. No one wants to be thrown with too many elements – users want easily recognizable websites with minimal twist. Many people don’t understand this fundamental concept, and they usually cram the website with unnecessary elements which can negatively affect the website’s metrics.

 

An article by DesignContest.com lists out a few ‘too’ creative websites that you may not like. You’ll find that most websites featured in the articles have no particular use, and are not important to the audience. Other than that, most of them have used too many components to appeal to the visitors, making it seem unnecessary.

 

So, how do you know that your creative website is too creative? Let’s look at a few points that you must focus to ensure that you’re not making your website ‘too creative.’

 

Not being mobile friendly

When designing a creative website, you must make sure that you’re keeping usability in mind. Most people nowadays access websites through their handheld devices, so you should always keep in mind the responsiveness of your creative website. Only then you’ll be able to make sure  that your users are experiencing what you want them to see and feel,

 

Slow load times

Usage of animation, brilliant imagery and intrinsic colors can bring a cool vibe to your website – but these will also contribute to the website’s load time. Users will definitely not want to stay until your page fully loads! This is why you must keep in mind the load time and try to decrease it as much as possible.

 

Overuse of animations

Users love animations here and there, but overwhelming your visitors with unwanted animations can be unwise. Often users have very little time, and want to see only what’s important to them – so your animations will not make good sense to them. A few animations can help your website to be interactive and fun, but overuse of these can clutter your website and make it unseemingly dissatisfying to the audience, which might increase your bounce rates.

 

Illogical sequencing of content

As I’ve previously told you, users will visit your website to get what’s important to them. They will not focus on what you think is important. This is why you must keep your webpages clean and clutter-free while ensuring that you keep only what’s relevant to your users. Try to maintain a logical sequencing between pages, and do not try to be over creative by cramming your website real estate with content.

 

Unwanted components

Innovative website designs have a thing in common – all of them have excellently designed UI, but the designer has not overused the components in a way that may deter the users. We’ve previously focused on the significance of keeping it all simple, and you should never clutter your website with unwanted animations, images and other components that might make your website unintuitive to the visitors.

How To Enhance Your Website To Make It Look Awesome!

Now, you might have already understood the basics to an excellent creative website. But, what should you actually do to enhance your website’s performance and make it look awesome?

 

To do this, you can surely try mind mapping your website, assessing and analyzing your visitors to know exactly what components you must add to attract the visitors. You can try to add animations, images and videos that add value to your website, but you should also make sure that it doesn’t affect the load times.

 

You can also spend some time experimenting with different layouts and interfaces to check which one better fits your visitors.

 

You should also check out some of the extremely creative websites. You can get essential motivation which you can implement on your own website.

 

Conclusion

Impressing internet users are truly hard nowadays, and creative websites can help attract your visitors. If you look up on the internet, you’ll find hundreds of such creative websites that have gone a step forward in order to design a fabulous website. There are countless steps and thoughts that go into a creative website, and it is important that you follow a certain step-by-step method to ensure that you’re designing the best website for your targeted audience.

 

Other than that, you must also make sure that you’re not making the website ‘too’ creative. Overuse of animations, images and videos may clutter your website, making it seem unnecessary to your audience. You should also ensure that your website has a good enough load time and the content within your website is well organized. This will enhance the appeal of your website.

 

All in all, these were some of the reasons why creative websites can be ‘too’ creative, how you can design your very own creative websites and mistakes that you should avoid while making your website. Doing so will ensure that you have an excellently designed and creative website that your visitors love!

Why Should You Work With A Creative Digital Agency?

We’re going through an era where the importance of online presence is increasing every day. For businesses, it indicates that the customers are easily accessible online, and by leveraging the power of the internet, businesses can spread to all parts of the world relatively easily. But the ease of access also means that the competition is increasing rapidly, and to stay ahead in the competition, a business should always try to use tactics to win over the customers. On such circumstances, Creative Digital Agencies can be of great help.

 

These Creative Digital Agencies offer expertise and highly effective marketing tactics to promote the businesses online, which explains the rising popularity for such agencies. But, what does a digital marketing agency actually do? Is it worth the time and money, or can you do it yourself without hiring the agency? Let’s try to answer them.

What Do Digital Agencies Do?

 

What Do Digital Agencies Do?

Digital Agencies can perform all of the digital tasks for an organization, which mainly includes advertisements and digital presence for the business. The digital agencies can handle the following tasks, depending on the expertise of the agency:

 

Social Media Advertising & Management

 

In today’s world, social media plays a huge role in our everyday life. This is why businesses require a substantial social media presence and they try hard to stay relevant in the social media platforms.

 

Along with social media presence, businesses can easily reach out and engage with their customers. Creative Digital Agencies can handle all your social media profiles for you and can engage with your customers professionally. The Digital Agencies will also post on a regular basis with short and catchy copies that will send a definitive message to your customers.

 

Digital Marketing

 

Search Engines like Google and Bing also plays a huge role in a business’s online presence. Businesses always try to rank their advertisements higher in these search engines so that they get their customer’s attention. Digital Agencies can handle such digital marketing campaigns and choose the best keywords to target the customers looking to use the business’s products or services. These agencies also ensure that you get the best return on investment (ROI) for your advertising budget.

 

Website Development And Maintenance

 

Digital Marketing Agencies work with the customers and know your customers pretty well. With all those data, they can help develop and redesign your websites so that the websites provide a smooth experience to the visitors. This not only helps to enhance the looks of your website, but also helps to induce a greater brand value of your business.

 

Content Marketing And SEO

 

Paid Advertisements through search engines like Google can be costly, and you can have other way around to achieve the same (or better) results. This can be done by ensuring that the website/business ranks higher whenever a potential customer searches for the related keywords. Digital Marketing Agencies know exactly how to rank your website higher on the search engine page. To do this, they try to optimize the website with SEO, content marketing and blog posting. These ensure that Google knows exactly what the website is about, and this helps the website to rank higher on the search engine results page.

 

Measuring, Optimizing and Reporting

 

Digital Marketing Agencies also ensure that all of the money you spend is tracked and optimized to ensure maximum efficiency. Digital Agencies that have been in this business for a very long time have the data and expertise to plot every campaign with utmost accuracy, and this is why they can exploit Google’s algorithm to favor your business website.

 

Why Should You Work With A Digital Agency

 

Up until now, we’ve discussed all the different services that digital agencies can offer. Now, why should you work with a digital agency? Are these services truly worth your time and money? To answer this, we can look into the reasons why you should work hand-in-hand with a Creative Digital Agency that has the expertise to help scale your business.

 

To Stay Industry Relevant

 

Digital Marketing Agencies are professionals in their field of work. This means that they follow closely with the latest marketing trends on a regular basis, and try to implement them into the campaigns with utmost efficiency. It is important because doing so will ensure that your campaigns match with the latest industry standards, if not better.

 

Time Efficient Methods

 

The Digital Agencies are working with multiple other businesses, and this is why they work with utmost efficiency. Along with efficiency, Digital Agencies are highly focused on their work and tries to use effective marketing strategies to uplift the business. They use entreprise-graded software and tools in bulk to complete the daily tasks. In addition to these, digital agencies have a consistent experience dealing with versatile projects and they can find out newer and effective ways to a brand’s social media marketing needs.

 

Avoiding The Learning Curve

 

For new businesses, trying to handle all of the digital marketing by in-house marketing team may mean that the team goes through a learning curve. This includes the training period for the employees, learning time required to know which copy sells and knowing the most effective type of marketing campaign for the business. As for digital agencies, their years’ worth of experience and expertise helps the business to go about the learning curve and start effective marketing campaigns, which results in lower average costs over time.

 

Cutting Down Costs

 

When you sign a contract with a Digital Agency, you’ll find out that they charge on a monthly basis. During this time, they promise to put in a certain number of hours to achieve your digital marketing. These kind of contracts are highly cost-effective because you only pay them for the hours they put in, and this is a cheaper option than hiring an in-house team. You’ll also get professional results and expert feedback as additional benefits.

 

Getting Breathing Room To Focus On What Really Matters

 

There are two sides to a successful business – product and marketing. Whenever you have one side of your business taken care of, you can focus on what really matters to your business. By outsourcing your digital tasks to an agency, you make sure that you can focus on iterating your product, enhancing your PR, establishing a supply chain and running your business smoothly.

 

Working With Experts

 

Top Digital Agencies have highly experienced professionals who have been in this business for years. This ensures that you will be working with experts in regards to your digital marketing and digital growth, which is important to achieve effective campaigns.

 

Choosing The Right Agency

Choosing The Right Agency

 

So, we have discussed why you should work with a digital agency. But the question may arise, how should you choose a digital agency that fits your business?

 

In an article by Forbes, it was suggested that you keep in mind six main aspects before hiring a digital agency to work for you. These are:

Understanding your needs and your budget

Demanding full transparency

Going through the agency’s credibility

Ensuring prior industry experience

Considering client, agency and technical sides

Giving the agency a beer test

 

Apart from all of these, there are certain questions you (as a client) must question the agency. An article published by The Leverage Way puts 40 such questions into a single canvas which you can check out!

 

Conclusion

The digital marketing world is ever fluid, always dynamic and never dull. For businesses to cope up with this highly evolving world of ours, versatility is a must. To ensure that the business keeps up with the emergence of newer trends, the business must be ready to play ahead of the game and use digital marketing to their advantage to reach out to a wide audience effectively.

 

A highly creative digital agency can be of great help when a business is trying to create an impact online. They can help a business with targeted digital marketing, advertisements, brand promotions and website redesign and development.

 

Working with a Creative Digital Agency will ensure that you remain industry relevant while cutting down costs, using time efficient methods, work with experts and most important of all – get time to focus on developing your product or service!

 

Creative Digital Agencies are different from the conventional Digital Agencies because they put creativity into the table. Using this personality, they can ensure unique marketing campaigns and feature ideas that would enhance the storytelling mindset of your business. This is particularly important if you want your customers to understand that your business tries to do something out of the ordinary.

 

All in all, ensuring that you’re working with the right digital agency will help you to grow your business and reach out to more of your customers at once!

 

 

How To Design The Perfect Website Navigation

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci.

Maintaining simplicity in all aspects of life is critical. So why not maintain such simplicity in your website navigation? The overall design of a website’s navigation bar has a bigger impact on the success or failure of the website than any other factor. The navigation bar affects traffic and search engine rankings, conversions and user-friendliness. Analyzing the top websites in the search lists, you’ll find one thing in common – every single website has perfect website navigations.

In an article published by Forbes, it was clearly stated that website navigations are the single most important element in a website. So, why are the website navigations important? Let’s find out.

 

Why Does Website Navigation Matter?

A website navigation bar is one of the fundamental components of a website, and it surely is the most important element of a website. Not only does a perfect website navigation help us find content beyond the homepage, but it is also the go-to tool to give your users a proper sense of orientation and a well-planned website. Keeping this in mind, it is very important for you to stick to time-tested designs and usable interface. By doing so, you can give your users a comfortable time when they’re exploring through your websites and easily reference them in order to fully engage them with your content.

A research by the International Organization for Standardization stated that a website navigation gives the user a sense of brand image, presentation, system performance, functionality, assistive capabilities and interactive behavior of the whole website.

This, in turn, indicates that you can achieve higher traffic, better search engine rankings, better conversions and more user-friendliness in your website if you can implement a perfect website navigation.

So, how should you design a perfect website navigation? Let’s discuss all of the aspects that you must focus on while designing your site navigation.

Designing The Perfect Website Navigation

Up until now, we’ve discussed the importance of having a well-planned website navigation. Now, there are some things that you must keep in mind while designing a website navigation. Before we start focusing on all of the aspects that go into a perfect website navigation, let’s discuss some of the mistakes you must avoid while designing a site navigation.

 

Mistakes You Should Avoid

Neil Patel has pointed out many of the mistakes that most designers do when designing a website navigation. The mistakes he has pointed out are:

1. Not using standardized styles

2. Usage of generic labels

3. Unplanned dropdown menus

4. Crowding of items in the navigation

5. Inappropriate order in the navigation

 

When designing a navigation for your website, you should avoid these mistakes discussed above. Doing so will ensure that the customers perceive a better brand image and they’re led with useful navigation panels through the website.

 

The Basics to A Website Navigation

After you’ve noted all the mistakes, you can start to design a website navigation. Let’s guide you through all of the components you should take into account while designing the navigation panel.

 

Start With The Content

When you’re to design the navigation, you should always keep in mind of the content you’ll be having. Most prominent designers instruct people to have their website content ready before the designers start crafting the website. Jeffrey Zeldman, a usability guru, suggests, ‘Content always precedes design. Design in the absence of content is not design; it’s decoration.’

When you have your contents ready beforehand, you will know exactly what you want to showcase to your visitors when they scroll through your website. In this way, you can select all the important components and establish a hierarchy for better navigation.

Plan Your Navigation

Before beginning your design, you should consider the hierarchy and properly plan your navigation. Find out all the crucial portions that your visitors might want to look in your website, and plan your navigation in the same way. Consider what you’ll be including under each navigation panel and make sure that the flow makes sense to the end user.

Do Not Overwhelm With Content

Always keep in mind, the main role of a website navigation is to guide your user through the website. If you overwhelm the navigation bar with unnecessary content, the user might find it difficult to get the items they wish to see in the website. This increases the bounce rates within the website.

It is always recommended that you opt for a website navigation that sits between four to five items. If you direly need more tabs, you should never exceed the limit of eight separate items.

 

Use Simple Language

While designing each navigation item, you should use precise and simple words. Never use long phrases that consume half of the screen. Limit the content of each navigation item to 12 characters (including spaces). This will keep your navigation panel simple and easily readable.

 

Keep Actions To The Right

People read from left to right, and we naturally expect call to action links to be on the right side. It is mainly because moving to the right seems to be moving forward. Most designers know this phenomenon and they design the navigations in such a way keeping all the call-to-action to the right side.

 

Responsive Navigation

This is another crucial concept. When working with your navigation panel design, you must always ensure that your navigation is well-responsive across all platforms. A study by PEW research center suggested that more than 63% of total website visits are done by smartphones, while 9% of the visits are performed by tablets. This suggests that you must have your website menu design highly responsive across all of the devices.

 

Some Inspiration

When designing the perfect website navigation, you need to follow some best practices. Ensuring that you know them will help you understand what exactly you must do before starting to design the framework of your navigation.
It is also recommended that you check out some of the websites that have excellent website navigations.

Telepathy has listed out 23 great examples of innovative navigation panels that you can check out. While surfing through these websites, you will find some things in common:

1. All of the websites have simplistic navigation

2. The content are well-planned

3. Simplistic wording is used

4. Content hierarchy is maintained

 

Conclusion

Website navigations are crucial components within a website. These guide your users through the website, offers all of the elements that the user may want to see and includes call-to-actions. The navigation bar affects traffic and search engine rankings, conversions and user-friendliness.

While the primary purpose of a website navigation is to guide the users through the website, the navigation panel often gives the user a sense of brand image, presentation, system performance, functionality, assistive capabilities and interactive behavior of the whole website. This is why you must put proper attention in designing a perfect website navigation that your users would love.

Before starting off, it is highly recommended that you take inspiration from top websites and be sure of the best practices while avoiding fundamental mistakes. Next, you should arrange all your content and put them into a hierarchy. This is particularly important because this will enable the users to get the content that matters to them the most. After planning your navigation, you should be sure to use simple wording and never overwhelm the navigation items with content.

Following these rules will help you in designing the perfect website navigation for your website. Want to learn more about how you can design your website? Visit our website to get more profound insights into the aspects you must consider when designing and developing your website.