Case Study

Willing Law

Willing Law, founded by Atty. Amanda Willing, is a reputable law firm based in Ontario, Canada. They specialize in providing legal expertise and dedicated support to individuals and businesses seeking professional legal assistance. Willing Law approached BlueFlower Media, a trusted digital agency, to enhance their online presence and effectively market their services to a wider audience.

Background Of The Business


The main objective of the project was to develop a comprehensive digital marketing strategy that would elevate the visibility and reach of Willing Law's website. BlueFlower Media aimed to increase organic traffic, generate leads, and improve the conversion rate for potential clients in Ontario.


Willing Law recognized the importance of establishing a strong online presence in an increasingly digital world. As a law firm led by a woman, Atty. Amanda Willing, they aimed to position themselves as a reliable and empathetic legal resource, ensuring their services were easily accessible to individuals and businesses across Ontario. The goals were to enhance brand recognition, attract relevant traffic, and ultimately grow their client base.

Strategy For The Project

Design Process

BlueFlower Media started by thoroughly understanding Willing Law’s target audience, their values, and the unique aspects of their legal services. Based on this understanding, they crafted a visually appealing and user-friendly website design that reflected the professionalism and trustworthiness of the law firm. The website design focused on easy navigation, clear call-to-actions, and an overall aesthetic that evoked a sense of reliability and expertise.

Strategy Overview

Search Engine Optimization (SEO): BlueFlower Media conducted thorough keyword research to optimize the website’s content and structure. They implemented on-page and technical SEO strategies, ensuring that Willing Law’s website appeared prominently in relevant search engine results.

Pay-Per-Click Advertising (PPC): To enhance the visibility of Willing Law’s services in search engine results, BlueFlower Media implemented a well-structured PPC campaign. They carefully selected relevant keywords, created compelling ad copy, and optimized landing pages to drive traffic and generate leads.

Results Of The Project

The collaborative efforts of BlueFlower Media and Willing Law yielded impressive results, positively impacting the firm's digital presence and overall business growth.

Increased Organic Traffic

Through effective SEO techniques, Willing Law’s website experienced a significant increase in organic traffic. This improvement resulted in higher visibility in search engine rankings and a broader reach to potential clients across Ontario.

Lead Generation and Conversion

BlueFlower Media’s targeted strategies, including optimized landing pages and engaging content, generated a substantial increase in leads for Willing Law. The implementation of clear call-to-actions and user-friendly forms on the website facilitated a higher conversion rate, transforming website visitors into potential clients.

Enhanced Brand Recognition

The comprehensive digital marketing strategy, including social media marketing and content creation, helped build brand recognition for Willing Law. The firm’s online presence became more prominent, with increased engagement and a growing community of followers on social media platforms.