Each of your ads will have a dedicated call-routing number. That routing number will redirect to your current phone number. Clients are free to not set up call tracking or call recordings. We prefer to set it up because it helps us understand ad performance for future improvements. Without call/text tracking, we have no data about your marketing performance at all. Text Messaging directly to your phones will be possible as well with a Zapier integration. Let us know if you would like us to set that up as well.