How to Build Customer Trust in E-Commerce Small Business

People’s trust in e-commerce has been severely damaged by many online deceptions. There are social media scams, identity frauds and fishing that can result in monetary losses and fraud. 

This is very unfortunate for e-commerce business owners because they may have the best services and best products in the market, but their brands don’t have enough credentials to sell

That’s why so many e-commerce small businesses suffer from underperformance even though they have quality services and good potential.

After all, with an e-commerce business, you can’t connect with your customers on a personal level. They don’t have a way to verify your products personally.

So, if you want to grow a successful e-commerce business, you have to put in extra effort to earn customer trust.

Your loyal customers are the business’s most valuable asset and they are not going to just appear doing anything, creating loyal customer needs, strategies and attention.

Whether you’re launching an e-commerce business for the first time or have experience in this area, these five tips will help you create a happier, more loyal customer base. 

Customer Trust in E-Commerce Small Business

Be Extra Transparent

Whether it’s a traditional business or an online business, transparency is the key to success. It’s what attracts the customers the most.

As you are running an e-commerce business, you have to be extra transparent to your clients. You can only offer them a virtual presence. So, an extra effort is required to convince them that you are the real deal.

SO, while you are promoting and selling your products and services, don’t forget to show your customers how you run the business and who works in the background. Don’t forget to add extra information about your employees.

You can use social media platforms to your advantage to build more trust. Post photos and videos of your workplace, production procedures and staff. This will not just make you transparent. It will also be valued as original content by the internet.


Be Available

When you run an e-commerce business, it’s important to be instantly available. You have to be all the time for your customers.

Imagine you are going to a normal shop and waiting for half an hour for the owners to show up. It will kill the mood of shopping.

The same thing is true for online shops. If you don’t respond on time, your clients will choose another service.

You must also provide satisfactory answers about the security and other queries regarding the product. Tell them in detail about your product replacement policy. Give them assurance that they are in the right place.

Be Available

Show off

Showing off seems a little odd but it’s crucial for your business. You must understand the psychology of your customers and use your word carefully when people demand to know about your business and products.

Remember that you are here to sell your product. So, unless you behave like a salesman, people will not convince your clients to buy your products.

Go aggressive with your marketing pitch. Use the language that makes people purchase the products. Keep them attracted with lucrative offers.

Good marketing always works. That’s why business owners spend millions of dollars on marketing and advertising.

Build Security

Security is a major issue for e-commerce businesses. People have to trust you with their credit card information. You must give them a reason why they are going to trust you.

According to a report, one-third of customers refrain from shopping online because they are uncertain about the security of their credit card information.

One thing you can do is to protect your site with an EV SSL certificate.  Then it will have all the trust signals that customers look for before stepping inside.

Be Consistent

Consistency is crucial for any business. To be more trustworthy among your clients, you need to be consistent with them. You can’t afford to lower your performance.

When a client comes back to your store, they expect the service they got earlier from your place. You mustn’t disappoint them. Because they don’t just return again for more shopping. They will recommend you to their friends and family.